DancePass
Founder & Product Manager of DancePass, a bootstrapped SaaS product designed for dance schools to streamline class bookings, student engagement, and online payments. I built the product from the ground up: validating the problem, defining the MVP, leading development, and driving a sales-led go-to-market strategy.
Grew from 0 to 15 paying customers in 9 months, with 30% MAU growth in the past 6 months
Achieved 95% conversion rate for schools that completed a product demo
Reached 0% churn post-onboarding, demonstrating strong product-market fit
AI boosted Search
Built a company-wide design system from the ground up at TOPdesk, enabling 50+ components and 100+ variants with AAA-level accessibility. I worked closely with design, frontend, and accessibility experts to ensure consistency across products and to streamline new feature development. The design system became the foundation for all new UI work in the organization.
TOPdesk Design System
Built a company-wide design system from the ground up at TOPdesk, enabling 50+ components and 100+ variants with AAA-level accessibility. I worked closely with design, frontend, and accessibility experts to ensure consistency across products and to streamline new feature development. The design system became the foundation for all new UI work in the organization.
TerraCycle Shop
Led a 1-year project to transition from separate legacy Shopify stores in different countries to a unified, custom-built B2B eCommerce platform.
My role focused on aligning different distinct stakeholder groups with different operational needs.
The platform was built to reduce manual processing and tracking of return shipments for recyclable waste collectors—previously done entirely by hand. By replacing Shopify, we gained flexibility in branding, automated package tracking for returns, and improved fulfillment integration, all while reducing operational overhead.
KBC Ireland Banking Portal
As the Product Manager on Webtown’s side, I was responsible for delivering a high-stakes portal project for KBC Bank within a tight six-month timeline. The initiative required close coordination between the client, an external UX agency, and our development team.
My role involved consolidating diverging priorities, resolving conflicts, and ensuring we stayed on track for a timely launch. A key challenge was integrating with the bank’s internal systems.
The redesigned portal, especially its new form system, resulted in a 20% increase in conversion rate, validating our user-centered design and streamlined architecture.